What does it take to sell a home in this market?

So, we promised we would spotlight what it takes to get a home sold in Prescott Arizona in the worst historical market on record. And as promised, here goes.........

Setting the stage, we wanted you to see what this market looks like through our eyes, particularly as we go to show property to clients looking to buy. The scenario typically starts by setting our clients up on "automatic drip email", which simply put, automatically emails them properties that match their criteria once the come available, or reduce price to be within their range. We are generally concurrently looking for other homes that may not otherwise show up for one reason or another, and when the time is right, take the top properties, and go view the homes together, starting thr process of elimination. What is interesting about this process is, time and time again, we see clients pass on properties that are obviously over-priced (but still match their criteria) reasoning that the seller must be too unreasonable and therefore would be a waste of their time to pursue that particular property.

Additionally, we see clients delete properties out of the listing cart we set up for them, simply because it doesn't have enough photos, or there is no virtual tour present. You see, it is very common that buyers are out of state, searching property on the internet, coordinating a trip to the Prescott Area. And when they come to town, they don't want to wast time driving by or having us drive by or preview for them, all the properties that looked really aweful in the photography, or had very poor ad copy. There are simply too many homes on the market to waste your time with poorly marketed or overpriced homes!

So then, we schedule our appointments, and go look at homes. At this point, what is a buyer looking for, or being affected by? Firstly, the home has to be a good fit for them in regards to layout, lat of the lot, etc. However, many people won't ever realize that the home is a perfect fit, if it is messy, poorly decorated, over-decorated, or un-maintained. You see, nobody wants to buy somebody else's problems. So, if there are any apparent or glaring problems, there is an excellent chance that the average buyer will quicly cross it off the list, and move on to the numerous other great deals out there.

So, how do you play all your cards right (because that IS what it takes to sell in this market) in order to get your home sold in a timely manner. Well, as you may have suspected, and we like to remind people, "all real estate agents are NOT the same". This should matter to you, in that, you MUST pick a real estate team that has the track record for success in this market, and is prepared to play all the cards just right. It should not be left up to the seller to price their home perfectly, market it perfectly, have the knowldege to stage it perfectly, and the communication systems to make sure they coordinate all the aspects of the sale just perfectly. Believe it or not, those things are all the job of the real estate agent. So, picking the right one, is IMPERATIVE! Do interviews. Check their track record. Review their systems. It is all a must! Then, you can rest assured your home WILL sell! Yes, even with all of the foreclosures and short sales out there, it will sell.

Now, of course we want to tell you a little bit about what our team provides. For starters, make sure you check out our "VIP Seller Program" HERE. It is the part of our roadmap to success that we can publicly disclose. Now, of course there are certain things we do that we don't want our competition to know about. So, you will definitely want to call us for the rest of the story. Additionally, we have only covered certain aspects of what it takes to sell in this market, but for the rest of the story, make sure you check back regularly, as we will be spotlighting this topic each Monday for the next month, giving helpful insights that you really can't live without, whether you plan to sell ASAP, or 2 years from now. Until then...